Sunday, October 31, 2021

Great Reads in Photography: October 31, 2021

Every Sunday, we bring together a collection of easy-reading articles from analytical to how-to to photo features in no particular order that did not make our regular daily coverage. Enjoy!


The Nikon Z9’s New Sensor Could be the Start of a Big Shift in Photography – The Verge

The Z9 provides blackout-free viewing from its stacked CMOS sensor and one of the fastest readout rates of full-frame cameras. GIF: Nikon

From The Verge:
Nikon has made no mention of things like computational photography for HDR-style photos or the cyclical buffering that smartphones do to simultaneously capture up to nine or ten frames and combine them with each press of the shutter button. But the new 45.7-megapixel full-frame backside-illuminated stacked CMOS sensor isn’t far off from what has been in phones for years, at least in terms of the core design. This kind of construction uses a sandwiched architecture of sensor, logic board, and dedicated RAM — yielding incredibly fast readout speeds.


Polaroid’s New Camera Is Great for Pros, Bad for Idiots (Like Me) – Gizmodo

Polaroid Now+ courtesy Polaroid

With the new $150 Polaroid Now+, Polaroid has once again tinkered with that time-honored formula to make its famously intuitive camera a little bit more feature-rich, loading it up with new creative tools that boost the camera’s core functionality and allow savvy photographers greater remote creative control over the photos they produce. In other words, the camera that was once idiot-proof is now less so, which is great news for seasoned photogs and bad news for me, an idiot. — Gizmodo

Also, The Polaroid Now+ Takes the Classic Polaroid Camera to a Whole New Level CNN Underscored 


A Photographer Captures American Protests — And Iconic Images From Jan. 6 — BuzzFeed

© Mel D. Cole

Mel D. Cole has spent the last 20 years documenting music, nightlife and more. In April 2020, during the early days of the COVID-19 pandemic lockdowns, Cole started driving around New York City, documenting the streets. But when George Floyd died after being pinned to the ground by an officer’s knee, Cole dedicated the rest of 2020 and beyond to photographing the Black Lives Matter protests that swept the country and their ramifications.

The body of work he has produced from the electrifying summer of 2020 and beyond is a powerful outpouring of the hurt, outrage and courage of people compelled to act. Inspired by the black-and-white documentary tradition of the 1960s, Cole seeks to create what he calls “a collective memory” that continues the civil rights movement’s legacy.

American Protest: Photographs 2020 – 2021 by Mel D. Cole is published by Damiani.


A Photographer Captured the Art of Bloodless Bullfighting in Texas for Over a Decade – NPR

Karla Santoyo faces a bull in the Santa Maria Bullring July 2, 2016.
Karla Santoyo faces a bull in the Santa Maria Bullring on July 2, 2016. © Katie Hayes Luke

Katie Hayes Luke has been photographing the bloodless bullfights at La Querencia ranch in south Texas for the last 13 years.

David Renk attaches flowers to the back of the bulls before a fight February 13, 2011. To be considered a successful fight, the matador(a) must pull the flower from the back of the bull to symbolize a clean kill.
David Renk attaches flowers to the back of the bulls before a fight on February 13, 2011. To be considered a successful fight, the matador(a) must pull the flower from the bull’s back to symbolize a clean kill. © Katie Hayes Luke

In the United States, it is illegal to kill a bull, and therefore the fights are run differently than in Spain, where it is defined as an art form or cultural event.

Matador Cayetano Delgado touches between the shoulders on the back of the bull to symbolize the end of the bullfight with a “kill.” January 12, 2020. (Katie Hayes Luke)
Matador Cayetano Delgado touches between the shoulders on the bull’s back to symbolize the end of the bullfight with a “kill” on January 12, 2020. © Katie Hayes Luke

Intimate Photos of Cindy Sherman Like You’ve Never Seen Her Before – AnOther

Contact – Cindy Sherman Photography by Jeannette Montgomery Barron

From AnOther:
On 31 October 1985, photographer Jeannette Montgomery Barron arrived at Cindy Sherman’s studio in downtown New York to photograph her as few had seen her before – as she was, unadorned. Gone were the wigs, the theatrical make-up, and the props that Sherman used to transform herself into a vast array of female personas brought to life in her art. In the course of an hour, Baron created 40 black and white portraits of the artist, now brought together in Cindy Sherman: Contact (NJG), a limited edition of 400 books and 20 portfolios.

“She seemed very comfortable being photographed by me. I hope she was,” says Jeannette Montgomery Barron, remembering the fateful encounter with the artist on Halloween 1985.

Read also: Cindy Sherman Photograph Sells for $3.8 Million, Setting New Record


A ‘Time Capsule’ of Lost Photographs of the Black Panthers, Found 50 Years LaterCreative Boom

After his mother passed away in 2018, Jeffrey Henson Scales made a surprising discovery while helping to clear out the family home. The photographer and photo editor for the New York Times found 40 rolls of film, which included forgotten images of the Black Panther Party and its founding members.

“I hadn’t seen them since the 1960s and was struck by not only my origin story as a photographer but also the new urgency these images and the civil rights movement takes on in the context of today’s ongoing struggle for racial justice,” Scales tells Creative Boom.

Also, How a Surprise Discovery of Photographs From the 1960s Meets the Moment – The New York Times (Subscription required)


National Geographic: 50 Greatest Wildlife Photographs – ArtfixDaily

A cassowary peers through foliage in northeast Queensland, Australia.
Christian Ziegler © A cassowary peers through the foliage in northeast Queensland, Australia, courtesy National Geographic: 50 Greatest Wildlife Photographs

The new National Geographic exhibition, National Geographic: 50 Greatest Wildlife Photographs, displays the very best wildlife pictures from the pages of National Geographic magazine. Curated by renowned nature picture editor Kathy Moran, this exhibition is a celebratory look at wildlife with images taken by National Geographic’s most iconic photographers such as Michael “Nick” Nichols, Steve Winter, Paul Nicklen, Beverly Joubert, David Doubilet and more. These images that showcase photography’s evolution convey how innovations such as camera traps, remote imaging, and underwater technology have granted photographers access to wildlife in their natural habitat.

A Kermode bear eats a fish in a moss-draped rain forest.
Paul Nicklen © A Kermode bear eats a fish in a moss-draped rain forest, courtesy National Geographic: 50 Greatest Wildlife Photographs

For 130 years, National Geographic has utilized its storytelling expertise to connect its readers to the great outdoors. The organization has pioneered the art of wildlife photography ever since the first image to appear in National Geographic magazine of a reindeer in 1903.

National Geographic: 50 Greatest Wildlife Photographs will remain open at the National Museum of Wildlife Art from Nov 6, 2021 – Apr 24, 2022.


Parents Outraged Over School Picture Day ‘Retouch’ Trend – New York Post

serious 6-year old boy with red hair and freckles asking for silence with his finger on lips, frowning to act like a teacher, grey background
Sample photos for DEMONSTRATION ONLY and not connected with the reporting in the NYPost. Elements of stock photo licensed via Depositphotos

From New York Post
Jennifer Greene doesn’t want her 12-year-old daughter, Madeline, to feel pressured into looking picture-perfect.

So, when the Maryland mom opened the seventh-grader’s school picture package from photography company Lifetouch and saw it urged parents to lay out an extra $12 for portrait “retouching” services — including teeth whitening, skin-tone evening and blemish removal — she freaked.

“I was shocked,” Greene, 43, told The Post.

“I completely disagree with [retouching a child’s school picture], because it’s teaching kids that they need to look perfect all the time and that they can change [a perceived flaw] with the click of a mouse.”

Retouching options on school portraits aren’t new — but they’re now being offered to students as young as pre-K and are becoming as ubiquitous as face-altering filters on social media, which have triggered a spike in anxiety and depression in teen girls.


Guide to Contemporary Photography — Shotkit

From ShotKit
Contemporary photography is a category that encompasses fine art photography created after the late 1960s – when modern photography ended.

If you want to know more about the history of photography, I recommend the books of John Szarkowski. He was the director of photography at the Museum of Modern Art in New York, and he was one of the most influential historians, curators and critics.

Contemporary art entails any artwork – whether it’s performance, video, sculpture, painting, etc., created in the past few decades up until the present day.

The exact origin is still debated, but most historians consider it at the end of the 1960s or the early 70s. Despite the somewhat precise date range, it refers to the period that follows modernism.


Fill the Frame’ Documentary Explores Social Media’s Influence on Street Photography – Amateur Photographer

A new film, Fill the Frame, by director and keen street photographer Tim Huynh, shows some of the challenges of street photography.

Huynh focuses on the work of eight New York-based amateur street photographers Paul Kessel, Jonathan Higbee, Dimitri Mellos, Mathias Wasik, Melissa O’Shaughnessy, Melissa Breyer, Julia Gillard and Lauren Welles.

“I’m seeing the fine art street photography approach (Saul Leiter’s work, for example) gaining more popularity than the Garry Winogrand traditional style of street photography… where the images will predominantly combine deep dark shadows, vibrant colors and architecture, and where the photographer is further back from the subject,” Huynh tells Amateur Photographer.

“Anyone looking to always find the glory shot will be sorely disappointed. If you do street to receive some kind of glorification, I suggest you rethink your purpose. Just enjoy the fact you have this interest and ability to roam the streets and make art happen, capture that moment that only you saw.”


‘I Call It Fire Brain’: What It’s Like to Photograph the West’s Biggest WildfiresGizmodo

Embed from Getty Images
Josh Edelson shot corporate events, headshots and general advertising. Once the pandemic hit, all that work vanished, and news became most of his work.

“I enjoy covering a protest, but where I really feel passionate is covering things related to the climate: floods, fires, and things like that,” Edelson tells Gizmodo.

“I don’t know if it’s a healthy thing, but I feel like the camera, in many ways, is sort of an emotional barrier. I don’t often process everything that I experienced until after, like after I leave the fire…

“I’m thinking, where’s the fire moving? Am I safe here? Do I have an exit? Are the power lines above? Are there any trees that are about to fall? Are there propane tanks nearby? Go to 1/500th of a second, f-stop 4, ISO’s too high. Step back; the windows are going to blow out.

“It happens fast. Sometimes a home will catch fire, and in 20 minutes, it’s down… Safety is obviously at the top of my mind. Also…staying out of the way of firefighters.

“If I’m photographing a person coming home to a burned home, I always try and get some sort of at least non-verbal confirmation that they acknowledge my presence. I try not to get too close. When people are crying, the last thing they want is a camera right in their face. There’s a balancing act between getting solid photos and respecting people’s privacy.”


Photoshop 2022: 9 New Features with Pros & Cons! — PiXimperfect

2021 has been a year of AI, and with Photoshop 2022 (version 23.0), Adobe has released many features that use machine learning, powered by Adobe Sensei, and claim to make most things automatic.

This video, by PiXimperfect, hosted by Unmesh Dinda, explores what these new features are and whether they are effective or not.

Also, Adobe Photoshop 2022 Top New Features in 9 Minutes! – Photoshop Training Channel


22 Self-Portrait Ideas to Get You Inspired – Digital Photography School

Young woman with grey hair dancing and celebrate. Colored gel portraits
Depositphotos

Are you looking for self-portrait ideas so you can create powerful, eye-catching results?

Below are just 3 of 22 ideas on how to improve your self-portrait game.
1.) Experiment with reflection
2.) Experiment with objects in front of the lens
3.) Try framing


Great Read From the Past – 2017

How Did Peter Hurley Become a Photographer? — Rangefinder

When I was younger, I was training for the Olympics in sailing. Polo wanted real sailors for a campaign they were doing that Bruce Weber was shooting, and I went over and got the job. I didn’t know anything about photography at the time or who Bruce was, but from there, I got into modeling, and one day Bruce was like, ‘Why don’t you pick up a camera?’ He was one of the people that really encouraged me. I value that immensely, but I also just love his work. – Peter Hurley in Rangefinder.

Read also:
How to Light Headshots: Five Tips from Peter Hurley
5 Quick Headshot Tips in 3 Minutes by Photographer Peter Hurley


Photo of the Week

Embed from Getty Images
The winner of the scariest costume category with “Maleficent” celebrates during the annual Tompkins Square Halloween Dog Parade at East River Park Amphitheater in New York on October 23, 2021. (Photo by KENA BETANCUR/AFP via Getty Images)

Quiz of the Week
1.) Can a high-end digital camera function without a mechanical shutter?

2.) Which manufacturer recently released two zoom lenses and claimed they were the lightest in their class?

3.) Is there a Sigma zoom lens that costs over $25,000? Hint: It weighs 35 lbs. and needs a battery to work.

Answers
1.) Yes, the new Nikon Z9 does.

2.) Nikkor Z 100-400mm f/4.5-5.6 VR S at 1,355 g and Nikkor Z 24-120mm f/4 S at 630 g.

3.) Yes, the Sigma APO 200-500mm f/2.8 with 2x Teleconverter. Sigma first showed this lens at PMA in Jan 2008 in Las Vegas. It is still in production but is a special-order item at Adorama.


Why I Like This Photo – Cameron Dever

© Cameron Dever

I like this photo because not only is it compositionally interesting and beautiful, but also it symbolizes love and connection and what it’s like to be in a relationship. It was a completely experimental shot too, so it became more than what it was originally intended to be when it came out like this. It became more symbolic than just a regular photo of a couple.

I think it’s very important to know how to compose an image and work with light of all kinds, composition, color, and all of the technical aspects of photography. When you do that, your voice and instincts as an artist kick in, and you really make some magical, unique images. That’s what happened with this photo for me. I decided to play with motion blur and turn the camera as I shot. Simple, but it created something amazing.

I shoot on a Canon EOS 5D Mark IV for all of my digital images. For film, I mainly shoot on a Canon EOS Rebel 2000 and various other film cameras I pick up at thrift stores. All my images are currently shot on a 35mm lens. I’m not big into artificial lighting other than the flash I stick on my cameras. So that’s the only artificial light I use for my photography.

This photo was taken in 2020, and it was during an engagement session. Like I said previously, it was a complete experiment, and I just hoped it came out when I took it. It was a pleasant surprise.

One of the biggest pieces of advice I like to share is just to take photographs as much as possible. And experiment with different things when you do. Both of those things help you find your voice, and when you find your voice in your art is when you become a valuable, unique artist. I highly recommend reading Austin Kleon’s Steal Like an Artist, which covers what I just said and so much more.

Cameron Dever, a wedding and commercial photographer, was born in Mesa, Arizona. The desert was home for 19 years until she moved to Utah. She received her first camera for Christmas when she was 15 years old and has been photographing ever since. Dever did a year and a half at ASU with a business entrepreneurship degree but quickly realized that photography always was and will be her passion and ultimately graduated from BYU with a photography degree. She was married last summer to her husband Nathan and now lives in a little vintage apartment with their cat noodle. She enjoys thrifting, traveling, rock climbing, hiking, and trying new Thai food places when she’s not taking photos. 


Quote of the Week – Chris Johns

QC/Retouched by CWL very grainy image
A giraffe walking in a misty forest in the Ndumu Game Reserve. © Chris Johns

The above photo is from National Geographic: 50 Greatest Wildlife Photographs at the National Museum of Wildlife Art, Jackson, WY, from Nov 6, 2021 – Apr 24, 2022.

Today, taking a photograph is easier than it has ever been, but that does not mean just anyone can create a powerful body of work that informs and emotionally touches people.* – Chris Johns

* Griz Chat with former National Geographic Editor Chris Johns, April 2020

Chris Johns (b. 1951) is a photographer and former editor-in-chief for National Geographic Magazine from 2005-2014. He spent many years in Africa for the magazine and is the first photographer to have been named its editor-in-chief. Johns is the former distinguished professor at the Univ. of Montana and taught a course in conservation journalism, examining the powerful impact visual storytelling has had in the conservation movement.


To see an archive of past issues of Great Reads in Photography, click here.


We welcome comments as well as suggestions. As we cannot possibly cover each and every source, if you see something interesting in your reading or local newspaper anywhere in the world, kindly forward the link to us here. ALL messages will be personally acknowledged.


About the author: Phil Mistry is a photographer and teacher based in Atlanta, GA. He started one of the first digital camera classes in New York City at The International Center of Photography in the 90s. He was the director and teacher for Sony/Popular Photography magazine’s Digital Days Workshops. You can reach him via email here.


Image credits: All photographs as credited and used with permission from the photographers or agencies. Portions of header photo via Depositphotos.

Saturday, October 30, 2021

Beware Scammers Impersonating Nat Geo Photographer Enric Sala

Enric Sala is a former university professor who quit academia to become a National Geographic photographer and Explorer in Residence to help save Earth’s oceans. His name is strangely also at the center of a scam targeting photographers.

Frederik Trovatten, a Danish street photographer based in Mexico City, recently experienced this scam first hand. It all started when he received an unexpected email from “Enric Sala”.

“My name is Enric, I am a National Geographic explorer,” the email read. “With all the bad news flying around I thought this might be a strategic time to give you good news. National Geographic is funding my personal research: ‘Investigating The Scope And Effect Of Social Distancing On Global Warming’.

“I have my team for my field work but in need of a professional photographer/videographer to complete it, I thought you might be interested in being a part of my research team. The field work of this research starts September 11, 2021 for 7 days in Iceland.

“If interested, you will be the official freelance photographer/videographer of the team. Kindly let me know if you are interested so that I can send more details.”

Trovatten was taken aback and flattered that a National Geographic photographer wanted to work with him, so he replied and asked for more information about the opportunity.

“Sala” then sent Trovatten an itinerary for the 7-day shoot with details down to the hourly time slots.

“Super detailed,” Trovatten says of the email in an account of the story shared on Reddit. “It sounded amazing and I was thrilled and impressed by the plan!”

The two photographers then worked out the financial terms of the gig. Trovatten would be paid $3,500 for the 7 days and National Geographic would cover travel, accommodation, and other costs.

When Trovatten accepted the offer, “Sala” brought up one small, final wrinkle that needed to be ironed out.

“Your details are well received but the only challenging factor right now is your location,” the follow-up email stated. “I am so sorry but I thought you are currently based in the United States. Professionals outside the United States are to pay a commitment/registration fee of $850 or its equivalent to be a part of the National Geographic research team.

“In previous times there have been several cases of freelancers receiving payment for their services and not finally showing up for expeditions leading to several unnecessary inconveniences and court cases. This called for a lasting solution that has so far curbed instances like this by the payment of commitment fee by interested freelancers which will be refunded upon completion of the project.”

So Trovatten would have to fork over $850 as a deposit in case Trovatten left the Nat Geo team high and dry by being a no-show.

“By then, if I’m honest, I was still like.. ‘Makes sense. It’s expensive if I bail last minute – and asking for 600 Euro’,” Trovatten writes. “Then I slept on it and was luckily clear-headed and started Googling.”

It turns out that, for some strange reason, scammers have long impersonated Enric Sala in particular as part of this type of scam. It has become so pervasive that National Geographic added two prominent warnings to Sala’s official bio page on its website.

“Please be aware: scammers have attempted to use Enric Sala’s name to solicit personal and financial information under the guise of National Geographic grant opportunities,” National Geographic writes. “National Geographic Explorers will never ask you for your personal financial information. We urge you not to share your personal or financial information with anyone unless you are certain who they are.”

Luckily for Trovatten, he became suspicious and realized he was being scammed before he sent the scammers any money. He’s now trying to spread the word on this particular scam in case any other photographer is targeted.

“Use common sense and watch out you don’t get blinded by the thrilled of a big gig,” Trovatten tells PetaPixel.

National Geographic photographers have recently been on the receiving end of scams too. Earlier this year, a number of them were targeted by an elaborate $100,000 fake check scam that involved a fictitious charity.


Image credits: Header photo illustration licensed from Depositphotos

How to Do Email Marketing as a Photographer: Here is Expert Advice

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.

As a photographer, email marketing can and should be part of your overall marketing efforts. Coupled with your website, social media, direct mail, and other promotional tactics, it can be a strong lead generator and a great way to stay in touch with past clients. This article will go over some of the basics to get you started and the best practices you can use to create a more effective email marketing strategy.

Photographer Rebecca Peloquin uses her email newsletter to showcase her recent work for Los Angeles Times.

Choose an Email Service Provider

The first step to email marketing is choosing an email service provider. An email service provider (ESP) is a company that offers an email marketing platform or tool that allows you to create and send emails to an extensive list of subscribers. An ESP enables you to manage subscriber lists, design professional emails easily in HTML, and track the performance of those emails by collecting analytics data for you. In the US, it also makes it easier to comply with federal regulations for email marketing (for example, subscribers must be able to opt out of your emails, and you must include the name and address of your company on every email).

There are many service providers out there, each with distinct offerings and interfaces. Some of the most commonly used ESPs for photographers tend to be Mailchimp, Constant Contact, and Campaign Monitor. Website platforms like Squarespace and Shopify also offer an email marketing service that integrates with their other offerings.

Choosing a service provider will largely depend on your budget and needs. Many ESPs, like MailChimp, provide a free or trial plan with limited functionality to get you started. MailChimp’s free plan allows for up to 2,000 contacts and 10,000 emails. The paid plans vary from $9.99 up to $299.

Build a Subscriber List

Begin by creating a form on your website for people to opt-in to your email newsletter. Start by reaching out to your contacts. These are the people who are most likely to want to get updates from you. Compile a list of your existing clients, crew, and industry contacts and send them the form to opt-in for updates from you.

When asking people to sign up, make sure to explain what you’ll be providing and give people a reason to sign up. Some businesses will develop a free resource or discount incentive to promote sign-ups, giving something back in exchange for the user’s email address. You can also use your social media to entice your followers to subscribe for exclusive updates.

Establish a Schedule

You’ll want to send emails at regular intervals. Whether you choose to send emails bi-weekly or once a month, create a schedule and stick to it. Consistency is vital with email marketing. Like any relationship, you want to build it over time, and keeping the lines of communication open with prospective clients is a great way to remind them of your work and that you’re available to take on projects.

Your schedule will always vary as a photographer, so feel free to prepare and schedule emails in advance. You can also test different schedules to see what works best but steer clear of sending emails every day or weekly. You want to make it manageable for you to send out good quality content and avoid coming off as spammy.

Create Engaging Content

The most important part of your strategy should be your content. While the end game is, of course, to book more work, make sure that what you send out isn’t purely promotional but provides value to your subscribers. Think about what your audience might want to learn more about and tailor your message to suit their needs.

Some things you might share through your email newsletter could be whether you have upcoming travel and availability. You can also showcase recently published work or a sneak peek at how you work with interesting behind-the-scenes content.

Lifestyle photographer Sean Scheidt used email marketing to let clients know about his move to Los Angeles.

Photographers are visual storytellers, so include strong images, but don’t forget about your copy. One of the most critical pieces of copy on your email should be your subject line, as it must draw people in. Your subject line should provide a preview of what’s inside or use clever wording to invite intrigue. The copy used in the body of the email should provide context and be concise and to the point. Don’t send emails that contain only pictures, as it’ll be more likely to be automatically marked as spam.

Another element to consider is how you present your content. Most ESP’s offer simple built-in templates to get you started. However, if you’d like to stand out, consider creating something custom that fits your business and brand personality. Over at Wonderful Machine, we custom-designed emailer templates to help photographers stand out from the crowd. Our design consultant Lindsay Thompson specializes in designing emails with a fun, personal touch while still maintaining a clean, professional layout.

An email template Lindsay Thompson designed for Food & Drink photographer Peter Taylor.

Photographers should try to be creative with their emailers. Templates from any Email Service Provider (ESP) can be limited, so try to add an extra touch outside of their boundaries.

Email Template options Lindsay designed for fashion photographer Tina Boyadjieva.

I always design one option that can be totally editable in Mailchimp or Squarespace but I also include options where the photographer would have to assemble the emailer in photoshop before uploading it. It’s an extra step, but making that effort will give you something totally unique to share and help set you apart from the dozens to hundreds of other emailers going out in a single day.

The final emailer template design selected by Tina Boyadjieva.

Here are some content tips to keep in mind when creating an email to send to your subscribers:

  • Keep it short and sweet: your email should only take a few minutes to read.
  • Make it look good: pick a template and web-safe font that aligns with your branding and ensure your design is mobile-friendly. Most people view emails on their phones.
  • Compress images: your images should be resized for web so as to not weigh down the email. Heavy file sizes will land you in the spam penalty box or worse can make your email be undeliverable.
  • Include an engaging call to action: this can be a question or a simple ask to follow or share but should be short and simple to draw customers in.
An example of Rebecca Peloquin’s call to action. A sign-off with her signature also provides a personal touch.

Measuring Success

The only way to improve the effectiveness of your email campaigns is to track your performance and regularly evaluate what’s working and what’s not. Pay attention to open rates and click-through rates on your campaigns. Are they typically the same or drastically different each time you send an email? If you’re consistently sending emails on a schedule, you’ll begin to notice patterns.

The most important KPIs (key performance indicators) for email marketing are:

  • Open rate – this is the percentage of emails opened from the amount of emails that were successfully delivered for your campaign.
  • Click-through rate (CTR) – the percentage of impressions that resulted from someone clicking a link on your email.
  • Bounces – A bounce means an email could not be delivered. There are many reasons an email can cause a bounce and providers like MailChimp, categorize bounces as “hard” and “soft” bounces depending on the reason for the bounce.
  • Unsubscribe – this is the number of people who have unsubscribed from your list because they no longer wish to receive your emails.
An example of an email marketing report from MailChimp.

Take Your Email Marketing Strategy to the Next Level

Once you’ve mastered the basics, the next step is to test, test, and test some more. Continually look for ways to improve and engage your audience by tailoring your content and trying new things. Do your subscribers respond better to catchier subject lines? Are they clicking and interacting with your call to action? Look at the analytics over time and test different pieces of content to see what’s more successful and adjust accordingly. Try one or all of the following tactics to improve your results and refine your strategy.

A/B Testing: Use A/B testing (also called split testing) and analytics to track the effectiveness of content by sending different subject lines and seeing how they perform. You can also compare the performance of various layouts and send times to better optimize your campaigns.

Segmentation: You can segment your list by audience types and tailor content to specific audiences. For example, if you’re a photographer that specializes in automotive, portrait work, and outdoor photography you can create segments by specialty and send those segments updates specific to that type of work. This will result in higher open rates as you’re sending them content that’s relevant to them.

Automation: An automated email is an email that is set up to be sent automatically from your ESP when an individual user’s actions trigger a response. The “thank you” emails you get when purchasing something online is an example of an automation. You can create simple automation like a single welcome email to be sent when someone joins your list on your website or more complex workflows that lead prospective clients through a series of emails over time to guide clients to the next step in your sales funnel.

While we’ve established that emailers are an effective way to promote your work, don’t simply rely on just email to promote your work. Email marketing should be a component of your overall marketing strategy. Find a balance between email, printed material, social media, and personal outreach. Your process will be unique, so be flexible and test different things to find what works for you.


About the author: Stephanie Avilés works at Wonderful Machine, an art production agency with a network of 600 photographers in 44 countries. The opinions expressed in this article are solely those of the author. This article was also published here. If you have any questions, or if you need help with your SEO, you can reach out to Wonderful Machine via email.


Image credits: Header photo licensed from Depositphotos

Spirit Photography Captured Love, Loss, and Longing

Photography has always had a relationship to haunting as it shows not what is, but what once was.

The process whereby light must bounce off the subject and back towards the camera suggests that photographs have touched and carry a trace of what is shown. Scholars of fields from anthropology to art history have explored the association between photographs and ghosts.

This association is exaggerated by spirit photography, which are portraits that visually reunite the bereaved with their loved ones — a phenomenon I attribute to the creative innovation of a Boston woman in 1861.

Modern readers may be preoccupied by the motives and methods of spirit photographers — their use of double exposure, combination printing or contemporary digital manipulation to produce semi-translucent “apparitions.” But far more interesting is the impact the resulting photographs had on the bereaved who commissioned the portraits. At heart, the Victorian interest in spirit photography is a tale of love, loss and longing.

Spirit of the Age

Spirit photograph taken between 1862–1875. (The Paul J. Getty Museum)

Spirit photography developed within the context of spiritualism, a 19th-century religious movement. Spiritualists believed in the soul’s persistence after death and of the potential for continued bonds and communication between the dead and the living.

In 1848, when two young women of Hydesville, N.Y., claimed the ability to hear and interpret the knocking of a deceased peddler in their home, spiritualist ideas were already in the air.

Some 19th-century spiritualist artists saw their work as being inspired by an unseen presence. For example, British artist and medium Georgianna Houghton produced abstract watercolours she dubbed her “spirit drawings.” Similarly, about 20 years after photography as a medium emerged, spirit photographers began attributing their work to an external force, a presence that temporarily overcame or possessed them. The spiritual “extra” that appeared alongside the bereaved in spirit photographs — sometimes clearly a face, at other times a shape or object — was meant to be understood as not having been made by humans.

Paired with the longing of the bereaved, spirit photographs had the potential to become intensely personal, enchanted memory objects.

Sustained Bonds

Spirit photograph believed to be taken in the 1870s. (Wikimedia Commons)

Unlike postmortem photography — the 19th-century practice of photographing the deceased, typically as though sleeping — spirit photographs did not lock the loved one in a moment after separation has occurred through death. Instead, they suggested a moment beyond death and therefore the potential for future moments shared.

Spirit photography encouraged and then mediated the resurgence of the deceased’s animated likeness. At a time when many available technologiessuch as the telegraph, telephone and typewriter — were being applied towards communication with the dead, spirit photography offered a visual record of communication.

But in spirit photographs, the beloved seldom appeared at full opacity. Using the technique of semi-translucence, spirit photographers depict spirits as animated and “still with us.” That they are only half there is also indicated. In this way, spirit photographs illustrate the lingering presence of the absent loved one, just as it is felt by the bereaved.

Spirit photographs were not the first photographs to depict ghostly apparitions. But they do mark the first instance wherein these semi-translucent “extras” were marketed as evidence of continued connection to the deceased.

As a service rendered within the bereavement industry, spirit photographs were meant to be understood as the grief of separation, captured by the camera — and not constructed through some form of trickery.

Spirits in the World

‘The Veil of Saint Veronica,’ oil painting by Francisco de Zurbaran (1598-1664), photo taken at National Museum of Fine Arts, Stockholm. (Ninara/Flickr), CC BY

Belief in the appearance of miraculous impressions of forms and faces may appear novel in the emerging medium and technology of photography. But a longer tradition of finding meaning and solace in the apparition of faces can be seen in Christian traditions of venerating relics such as The Veil of Veronica which, according to Catholic popular belief and legend, bears the likeness of Christ’s face imprinted on it before his crucifixion.

Even in the 19th century, recognition of the beloved in spirit photographs was occasionally equated with pareidolia — the powerful human tendency to perceive patterns, objects or faces, such as in relics or random objects.

In 1863, physician and poet O.W. Holmes noted in Atlantic Monthly that for the bereaved who commissioned spirit photography, what the resulting photograph showed was inconsequential:

It is enough for the poor mother, whose eyes are blinded with tears, that she sees a print of drapery like an infant’s dress, and a rounded something, like a foggy dumpling, which will stand for a face: she accepts the spirit-portrait as a revelation from the world of shadows.

If the photographer’s methods were exposed, the bereaved still maintained their spirit photograph was authentic. The ambiguity of the figures that appeared seldom deterred the bereaved from seeing what they hoped for. Indeed, it was this very leap of faith that incited the imaginative input required to transform these otherwise unbelievable photographs into potent and intensely personal objects.

In 1962, a woman who had commissioned a photograph of her late husband shared with the spirit photographer: “It is recognized by all that have seen it, who knew him when upon Earth, as a perfect likeness, and I am myself satisfied, that his spirit was present, although invisible to mortals.”

Haunting Refrains

Spirit photographs were often proven to have been produced through double exposure or by way of combination printing. Thus, it would have been equally possible to produce photographs wherein the deceased appeared at full opacity alongside the bereaved — seamlessly reunited. And yet the tendency to present the absent individual at a lesser opacity has persisted — even within contemporary, digitally produced composite portraits.

The use of semi-translucence in depicting the remembered individual, is a deliberate indication of a presence that is felt but not seen, except by those attuned to it.

While spirit photographs were cherished as messages of love from beyond the grave, surely they were also messages of love to the departed.


About the author: Felicity T. C. Hamer is a PhD Candidate and Public Scholar in Communication Studies at Concordia University. The opinions expressed in this article are solely those of the author. This article was originally published at The Conversation and is being republished under a Creative Commons license.