Apple has announced the iPhone 13 and 13 mini, which keeps the same general design but has some new changes under the hood.
The camera lenses have been slightly shifted into a diagonal layout. Additionally, Apple has not ditched the notch entirely but has shrunk it by 20%. Both phones are notably brighter than the iPhone 12 series with 800 nits of peak brightness.
iPhone 13 and iPhone 13 mini are powered by the A15 Bionic chip, which Apple says is several leaps better than the competition. The company says that there are innovations that improve both performance and efficiency in the new chip thanks to a new 6-core GPU. It features two high-performance cores and four high-efficiency cores.
Apple has also upgraded the neural engine which is designed in tandem with camera hardware and software teams. Apple says this results in faster machine learning computations as well. The dual-camera system is what Apple claims is its best dual system yet.
Apple has enabled a new video feature on its iPhones as part of its cinematic mode: rack focusing. Rack focusing refers to shifting focus in a frame to draw the viewer’s eyes to different locations in a way that aids storytelling. This usually requires physical control of the lens, but Apple has added the ability to do this by using artificial intelligence that evaluates a scene in real time. When a subject is about to enter the frame, the iPhone can sense that and move focus to them. When someone looks away from the camera, the iPhone will shift focus.
This feature combines with the iPhone’s ability to capture Dolby Vision as well to make it possible to shoot more cinematic videos on the iPhone.
The iPhone 13 starts at $699.
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