Sunday, February 28, 2021

Great Reads in Photography: February 28, 2021

 

Every Sunday, we bring together a collection of easy-reading articles from analytical to how-to to photo-features in no particular order that did not make our regular daily coverage. Enjoy!


Port Washington Photographer is the Only Person to Capture all 55 Super Bowls – CBS 58 Milwaukee

John Biever is now the only person to have photographed all 55 Super Bowl games. And what comes next? He’s going to photograph five more Super Bowls. But why does he want to stop after that? He would like to watch on TV and see the commercials for the first time!

He started with his father, the Packers’ team photographer for the first two Super Bowls. And if you still don’t believe this story, there is a photo at the link above where Biever is with his father, and he is holding probably a Nikon F, Nikon’s first SLR, with the Photomic FTN finder.

Check out:
(2015) Keepers of the Streak: A Film About the 4 Guys Who Have Photographed Every Super Bowl
(2016) Photographer John Biever on Shooting Half a Century of Super Bowls


Photography in The National Parks: The Art of Patience – National Parks Traveler

Sunset at Lake McDonald, Glacier National Park © Rebecca Latson

“Even when I think it might be time to move on to the next photo op, my gut instinct will often tell me to stick around an area a little bit longer,” photographer Rebecca Latson tells PetaPixel. “I’ve come to trust that instinct more and more with my photography, and as a result, I’m almost always rewarded with new images for that extra bit of patience.”

Got milk? Lake Clark National Park and Preserve © Rebecca Latson

Photographs That Look At The Black American Experience On The Road, Then And Now BuzzFeed News

An African American family with their new Oldsmobile, Washington, D.C., April 1955. Photo by Addison N. Scurlock, Public domain, via Wikimedia Commons

Amani Willett’s A Parallel Road examines the Black experience of driving in America over the past 85 years. The American ideal of the road trip has been marked by fear and violence for the Black community. He looks at Black Americans’ and white Americans’ distinctly different experiences when they step behind their automobile’s driving wheel in their pursuit of a road trip.


‘Firefall’ 2021 Lights up Yosemite in Orange Glory – CNN Travel

In the evening, this phenomenon can look like hot lava streaming down the sides of a mountain in Yosemite National Park in California. Actually, the firefall is just a waterfall glowing orange if it is correctly backlit by sunlight.

“Horsetail Fall flows over the eastern edge of El Capitan in Yosemite Valley,” explains the National Park Service. “This small waterfall usually flows only during winter and is easy to miss. On rare occasions during mid-to-late February, it can glow orange when it’s backlit by sunset. This unique lighting effect happens only on evenings with a clear sky when the waterfall is flowing.”

Photographing this phenomenon is a hit and miss as even some haze or cloudiness can diminish the beauty or even eliminate it that day.

This natural firefall is named after Yosemite Firefall, where the owners of Glacier Point Hotel actually threw burning hot embers to the valley 3,000 feet below. Even more surprising is that this tourist attraction went on for 100 years from 1872 to 1968 when the National Park Service ordered it to stop.

Check out:
My Experience Shooting the Yosemite Horsetail Firefall
A History of the Yosemite Firefall and Tips for Photographing It
Capturing the Incredibly Rare Moonlit Firefall at Yosemite
This is What the Crowd of Photographers Looks Like During ‘Firefall’ in Yosemite
Photos of ‘Firefall’, When a Yosemite Waterfall Looks Like Lava


Boston Red Sox Photographer’s Best Sports Photos from 2020 EXPLAINED

Billie Weiss is the photographer for the Boston Red Sox since 2012. In this video, he does his end-of-the-year review of the photos of 2020, a year that was curtailed owing to the pandemic. Weiss gives a little behind the scenes of how he set up the shots, lit them, and cool little backstories that went with some of these photos.


Slit-Scan Technique Presents a Twist on Flowery PhotographyScientific American

The spirals that you see in the Instagram photo have been created by slit-scan photography of a dahlia flower. This technique has been around for a long time and is used in photo finish cameras at horse races.

To get a good grip on slit-scan photography’s technical side, check out the first link below.

Check out:
The Role of the Slit-Scan Image in Science and Art
Slit-Scan Technique Makes Dancers Look Like Human Slinkys


This Robot Photographer Can Make You Smile – Yale News

Bleep-bloop-bleep! Say ‘cheese,’ human. No, that is not exactly how the robotic photographers make you smile.

A good portrait photographer manages to make an emotional connection with the subject. Can a robot photographer do that?

The research team at the engineering dept at Yale University wants to find out. They have given this robot, named Shutter, a retro-futuristic look that includes “eyes” on a touch screen which are programmed to interact with the subject.


Familial Gaze: the Black Photographers Drawing on Their Family AlbumsThe Guardian

Photo by  Samuel Aboh

Young black photographers are looking at their family photo albums from the past as a creative catalyst. These albums provide them with inspiration and the energy to help in their own imagery, to connect to their history and culture.


Then and Now: A Photographic Vision of the Past – Pocket-Lint

The Campaign in North-west Europe 1944-45. Priest, 105mm self-propelled guns of the French 2nd Armored Division in front of Notre Dame in Paris, August 26, 1944. Photo by Malindine, E G (Capt.), No 5 Army Film & Photographic Unit, public domain, via Wikimedia Commons

History and photography buffs always enjoy comparing old city photos with their present-day versions. Some may find these changes as improvements, while others may perceive them as a loss of beauty.

Here is a collection from the re-photos archives for you to enjoy as you take an armchair trip (remember it’s COVID time) around the world.


Looking Back: Those Photographers we Will Miss – Holden Luntz Gallery

This photo looks photoshopped but it was actually taken in 1960. from r/pics

Ormond Gigli 1925-2019, who created Girls in the Windows in 1960, above

Frank Horvat, 1928-2020

Gilbert Garcin, 1929-2020

Terry O’Neill, 1938-2019

Victor Skrebneski, 1929-2020

The story behind Girls in the Windows in TIME is worth reading. It was personal work made on a whim and not for an assignment.


Shutterstock Launches the Vault – How Do You Organize 40 Million Photos?Amateur Photographer

Shutterstock, headquartered in New York, has launched The Vault. This archival collection has over 50 million assets across photo and video, covering royals, film, music, sports, wars, politics, and celebrities, making it one of the largest photo and video archives that provides a comprehensive chronicle of the 20th Century.

The physical location of The Vault is in an Iron Mountain facility in London, England, with a significant number of photographs already digitized and made available on Shutterstock Editorial.


Dorothea Lange’s Legacy Lives on Through a Fellowship at UC Berkeley – Berkeleyside

“The Thunderhawks,” an ongoing project focusing on a Native American family Wesaam Al-Badry (the 2019 Fellowship recipient) met while covering protests at Standing Rock. © Wesaam Al-Badry

Dorothea Lange (1895-1965) was a documentary photographer and photojournalist known for her Depression-era work for the Farm Security Administration (FSA).

Lange was born in Hoboken, NJ but lived in Berkley, CA, for most of her life. Lange is remembered by all documentary photographers, especially students and faculty at UC Berkeley since economics professor Paul Taylor established a fellowship to honor his late wife some two decades after her death.

The $4,000 fellowship has helped support and launch a bevy of excellent photographers, including Logan Professor of Photojournalism Ken Light, who in 1987 was the first person to receive the prestigious campus award.


 21 Best Photography Books to Help You Become a Better Photographer – SLR Lounge

AVEDON FASHION 1944-2000, photo courtesy Abrams Books

Physical books maybe are not as popular as digital media, but they still, in 2021 at least, have a valid place in photographic learning.

These 21 books will help you understand exposure, pose your models, improve your lighting, tweak your composition, help you to shoot in unconventional locations, get portrait ideas but NOT teach you how to build rockets*.
*When Elon Musk was asked how he learned to build rockets, he replied, “I read books.”


Jokes Only a Photographer Will Understand

Before Christmas in the 90s, the departmental store’s staff photographer had had it with crying kids on a Saturday evening, and a big line is waiting for family portraits (those were the days!).

In walks, an elderly lady and entreats the harassed photographer, “Can you not please take just one passport photo for me?”

He shoots the passport, trims it, puts it in the holder, and hands it over.

“Sheesh! This photo DOES NOT do me justice,” she loudly protests, alerting the customers who were waiting patiently in line.

The photographer grabs the photo from her extended hand, takes one look at it, and then at the person, proclaiming, “Lady, (pause) you don’t need justice. You need mercy!”


Why I Like This Photo – Sandro Miller

John Malkovich as Pablo Picasso © Sandro Miller

The first time I saw the original photograph of Picasso created by Irving Penn, I had not yet even picked up a camera. I was 16 years old going through a difficult time in my life. Had it not been for the discovery of this image, I’m not sure I would be the photographer I am today. Like a bolt of lightning, my life changed when I saw this image for the first time in an American Photography magazine.

Unsure if it was the haunting stare of the single-lit eyeball, the starkness of the black shadows, or the feeling that this man being photographed was resisting and not giving into the act of participating in a portrait session.

Penn created his portrait of Picasso in Cannes, France, in 1957 at Picasso’s home. I re-created this image in 2014 as part of my Malkovich, Malkovich, Malkovich, Homage to The Masters project, in which I would go on to re-create 61 of the most iconic images first produced by the Masters of Photography.

The project was conceived while recovering in bed from a stage 4 cancer that about took my life.  The thought of the project gave me hope and light in a time where I was hollowed in darkness. I chose my dear friend John Malkovich to be my muse for the project as he had this incredible talent to transform himself into anybody he wanted to become. It is the images in this project that I have studied many times over in my career learning time and time again what makes a great portrait. I feel forever in debt to these masters that came before us, the pioneers of the universal language, photography.

Nikon Ambassador Sandro Miller began his thirty-plus-year career photographing in Chicago at the age of sixteen. As a young teen, Sandro embraced the idea of making photographic portraits after seeing Irving Penn’s portrait imagery. For the past five years, in juried competitions within the industry, Sandro has been voted one of the top 200 advertising photographers in the world.

Editor’s note: In 1957, when Irving Penn arrived at Pablo Picasso’s house in southern France, the famous painter pretended not to be home. Penn’s assistant climbed over a locked gate to spot him, and the artist agreed to do a ten-minute shoot. Picasso put on a dark cape and even tried to playfully avoid the photographer. Ultimately Penn, being the master, captured that piercing look of Picasso’s left eye. It is this image that Sandro has recreated above with actor John Malkovich.

Check out:
7 Things Pablo Picasso Can Teach Us About Photography
Clever Fashion Photographs in the Style of Picasso Paintings


Quote of the Week (or a Previous Week)

Kodak Brownie, photo by Smart

Wow, that’s a great picture; you must have a really nice camera. – Anonymous, and a few people I’ve run into over the years.


To see an archive of past issues of Great Reads in Photography, click here.


We welcome comments as well as suggestions. As we cannot possibly cover each and every source, if you see something interesting in your reading or local newspaper anywhere in the world, kindly forward the link to us here. ALL messages will be personally acknowledged.


About the author: Phil Mistry is a photographer and teacher based in Atlanta, GA. He started one of the first digital camera classes in New York City at The International Center of Photography in the 90s. He was the director and teacher for Sony/Popular Photography magazine’s Digital Days Workshops. You can reach him via email here.


Image credits: All photographs as credited and used with permission from the photographers or agencies.

Saturday, February 27, 2021

Playful Illusions Made from Household Objects

Helga Stentzel is a Russian-born visual artist and photographer based in London who creates whimsical optical illusions using ordinary things found around the house.

One of her recent ideas was to create farm animals using laundry hanging out on a clothesline.

Here are some of the other playful illusion photos Stentzel has shot so far:

A face in the laundry room.
A balloon dog made with grapes.

Stentzel graduated from Saint Martin’s School of Art in London before starting out her career as an art director in the advertising industry. It was in that role that she learned the basics of branding, marketing, and strategic thinking.

Since then, Stentzel has combined her experience with her creativity to find success on social media. Her Instagram account, on which she regularly shares her creations, boasts over 150,000 followers at the time of this writing.

Bread in a toaster made with… bread.
A dog made with bread.

“I have a sketchbook where I write down and draw all ideas that come to my mind,” Stentzel tells Soundsnap. “This is like a little treasure box of mine. Some ideas take shape very quickly, whereas some others need more time to ‘ripen’.

“This means I keep coming back to them from time to time until they are good enough to be [captured on camera]. Once they are, I start thinking about the details. I always set out [shooting] with a solid concept in mind.”

A paint palette with paintbrushes made with eggs and bread.
Donald Trump made with laundry.

Stentzel calls her illusions “household surrealism.” The artist tells Colossal that her idea came from her childhood in Siberia, when she would see things in and around her grandmother’s house. She’s also reportedly working on more farm animal illusions while braving below-freezing temperatures in Russia.

A sunbathing figure made with pancakes, banana, blueberries, and almond butter.
A weightlifting bear made with a walnut and cherries.
A dog hiding in a trash can made with lettuce.

You can find more of Stentzel’s work on her website, Facebook, and Pinterest. She also sells prints of her photos through this online shop.

(via Helga Stentzel via Laughing Squid)


P.S. We previously shared a different set of Stentzel’s animal illusions created with ordinary things.


Image credits: Photographs by Helga Stentzel and used with permission

5 Posing Tips for Portraits of People with ‘Challenging’ Facial Features

Want to get better at posing your subjects when shooting portraits? Here’s a 12-minute video tutorial in which well-known wedding and portrait photographer Jerry Ghionis shares 5 corrective posing tips, explaining how to pose your clients so they always look good.

When shooting portraits, your subjects may often have facial features they’re insecure about, and as a photographer, you can help them overcome those insecurities and help them look their best.

“I’m going to give you 5 tips on corrective posing that will help you bring out the best in someone with challenging features,” Ghionis says. “I’ll demonstrate what you need to do when you photograph normal people just like you and me with real problems and physical insecurities, specifically facial features.”

Here’s a quick rundown of the 5 things discussed in the video:

Tip #1: How to Minimize a Large Head or Forehead

To deemphasize a prominent head or forehead, Ghionis suggests cropping, pointing those features away from the camera and light, and angling.

Tip #2: How to Shorten a Long Nose or Deemphasize a Crooked Nose

Using posing/camera angles can alter the appearance of a long or crooked nose, and it can help to position the main light based on the subject’s nose.

Tip #3: How to Minimize Pronounced Ears

Your choice of lens can make a big difference in how features like ears look in resulting portraits. You can also turn your subject’s head until the ear balance is most pleasing. Finally, make sure the lighting isn’t drawing attention to the ear.

Tip #4: How to Minimize One Eye Being Larger Than the Other

Put a smaller eye closer to the camera to balance it out a little bit.

Tip #5: How to Add Mystique in the Eyes

To overcome blank stares, ask your client to give you a hint of a squint to add instant mystique and take a deep, full breath.

Watch the video above to hear Ghionis explain each of the tips in-depth as well as show some example portraits of what to (and not to) do.

You can find more of Ghionis’ work on his website and Instagram.

(via B&H Photo Video via Reddit)

How Black People in the 19th Century Used Photography as a Tool for Social Change

Frederick Douglass is perhaps best known as an abolitionist and intellectual. But he was also the most photographed American of the 19th century. And he encouraged the use of photography to promote social change for Black equality.

In that spirit, this article – using images from the David V. Tinder Collection of Michigan Photography at the William L. Clements Library at the University of Michigan – examines different ways Black Americans from the 19th century used photography as a tool for self-empowerment and social change.

Black Studio Portraits

Cabinet card portraits of African Americans from the David V. Tinder Collection of Michigan Photography. Left: Man with Pipe, circa 1887. Right: Woman in Silk Dress, circa 1888. William L. Clements Library

Speaking about how accessible photography had become during his time, Douglass once stated: “What was once the special and exclusive luxury of the rich and great is now the privilege of all. The humblest servant girl may now possess a picture of herself such as the wealth of kings could not purchase fifty years ago.”

To pose for a photograph became an empowering act for African Americans. It served as a way to counteract racist caricatures that distort facial features and mocked Black society. African Americans in urban and rural settings participated in photography to demonstrate dignity in the Black experience.

The first successful form of photography was the daguerreotype, an image printed on polished silver-plated copper. The invention of carte de visite photographs, followed by cabinet cards, changed the culture of photography because the process allowed photographers to print images on paper. Cartes de visite are portraits the size of a business card with several copies printed on a single sheet. The change from printing images on metal to printing on paper made them more affordable to produce, and anyone could commission a portrait.

Collecting Kinship: Arabella Chapman Albums

Arabella Chapman poses for a portrait from her public carte de visite album, circa 1878 – 1880s. William L. Clements Library

During Victorian times, it was fashionable for people to exchange cartes de visite with loved ones and collect them from visitors. Arabella Chapman, an African American music teacher from Albany, New York, assembled two cartes de visite photo albums. The first was a private album of family pictures, while the other featured friends and political figures for public viewing. The creation of each book allowed Chapman to store and share her photographs as intimate keepsakes.

Innovative Entrepreneurs: The Goodridge Brothers

Children stare at the burned remains from the Washington Street fire, circa 1870s. David V. Tinder Collection of Michigan Photography. William L. Clements Library

When photography became a viable business, African Americans started their own photography studios in different locations across the country. The Goodridge Brothers established one of the earliest Black photography studios in 1847. The business, opened first in York, Pennsylvania, moved to Saginaw, Michigan in 1863.

The brothers – Glenalvin, Wallace and William – were known for producing studio portraits using a variety of photographic techniques. They also produced documentary photography printed on stereo cards to create 3D images.

Saginaw, Michigan, was an expanding settlement, and the brothers photographed new buildings in the town. They also documented natural disasters in the area. Photographers would capture 3D images of fires, floods and other destructive occurrences to record the impact of the event before the town rebuilt the area.

Documenting Communities: Harvey C. Jackson

Burning the Mortgage of the Phyllis Wheatley Home in Detroit, Michigan, on Jan. 4, 1915. By Harvey C. Jackson. David V. Tinder Collection of Michigan Photography. William L. Clements Library

The development of Black photography studios allowed communities greater control to style images that authentically reflected Black life. Harvey C. Jackson established Detroit’s first Black-owned photography studio in 1915. He collaborated with communities to create cinematic scenes of important events. In one photo, Jackson documents a mortgage-burning celebration at the Phyllis Wheatley Home, established in 1897. Its mission was to improve the status of Black women and the elderly by providing lodging and services.

Mortgage-burning ceremonies are a tradition churches observe to commemorate their last mortgage payment. Harvey Jackson documented this occasion with each person holding a string attached to the mortgage to connect each person in burning the document.

African Americans’ engagement with photography in the 19th century began a tradition for Black photographers’ use of photography today to promote social change. African Americans, whether they are in front or behind the camera, create empowering images that define the beauty and resilience contained within the Black experience.


About the author: Samantha Hill is 2019-2021 Joyce Bock Fellow at the William L. Clements Library at the University of Michigan and current graduate student at U-M School of Information, University of Michigan. The opinions expressed in this article are solely those of the author. This article was originally published at The Conversation and is being republished under a CC BY-ND 4.0 license.


Image credits: Header photo is “Jubilee singers at Fisk University, in Nashville, Tennessee, pose for promotional photograph”, circa 1871. William L. Clements Library

Watch Photography Professors Do a Shootout with Kids’ Toy Cameras

Northern Arizona University recently decided to conduct a photography shootout that pitted two of its photography professors against each other. The challenge: to shoot the best graduation portraits they could with toy digital cameras designed for children. You can see how it went down in the 8.5-minute video above.

Professional photographers Amy Horn and Eric O’Connell were each given a WOWGO Kids Digital Camera, a 12-megapixel toy camera that costs about $40 and has surprising good reviews (4.3 out of 5 stars with over 1,500 ratings on Amazon).

Horn and O’Connell then went out onto campus with a student model and attempted to shoot high-quality portraits with a low-quality camera. While the megapixel count of the camera may be a respectable 12MP, the tiny sensor in the camera and the bad lens in front mean the resulting photos are extremely pixelated with all kinds of optical issues.

O’Connell says he kept running into issues with the camera’s auto white balance and its inability to handle less-than-optimal lighting conditions. He attempted to overcome this weakness by bringing an assistant and light modifiers to his shoot.

The poorly designed physical interface of the camera presented additional challenges: Horn kept accidentally turning the camera off when her thumb pressed the power button located in the upper-right-hand corner of the back panel.

Here are Horn’s results:

Here are O’Connell’s results:

“It was a great experience,” Horn says afterward while recapping the challenge with O’Connell. “I learned a lot about limitations.”

Both photographers say they’re planning to take what they learned from this brief experience into the classroom in discussing the idea of limitations with their students.


Image credits: Photographs by their respective photographers and courtesy Northern Arizona University.

Friday, February 26, 2021

Leatherworker Wants Photographers to Actually Enjoy Carrying a Camera

What started out as a small crowdfunding campaign has grown into a passion for helping photographers feel comfortable. Clever Supply Company, founded by former wedding photographer Todd Balsley, produces straps that he hopes allows photographers to actually enjoy carrying a camera.

Balsley spent six years as a professional wedding photographer starting in 2010 and as a result, has what he describes as a “deep affection” for the photography industry and those who rely on it.

“I get excited about seeing photographers succeed at what they do,” he tells PetaPixel.

Looking back on his early days in wedding photography, Balsley says he went through the same process all shooters like him generally do: he needed a strap.

“I’d spend loads of time hunting for gear that helped me do my job better. In my search for the best equipment I naturally explored different camera straps, I found a lot of good (and not so good) options that seemed to work for most people, but not for me,” he says. “You see there were some camera straps that were innovative but were made of strange materials, while other options had a more refined style but were uncomfortable to wear while casually shooting.”

In the end, his search was fruitless: “I searched, found some things I didn’t like, and then ultimately I gave up.”

When he decided it was time to hang up his professional wedding shooter’s camera in 2017 to focus on his growing family, Balsley wanted to stay involved with the industry he had grown to love. His thoughts went back to straps, and how he wanted to help address that problem that plagued him years before. Coincidently, he had started to pick up leatherworking as a hobby.

“Initially, all I wanted to do was make a cool wallet, but it didn’t take long for me to become obsessed with my newfound hobby,” he says. “I don’t know if it was the intoxicating smell of new leather hides or the process of making something useful with my hands that could one day be passed down to my kids, but I knew I was in love with the process.”

Balsley decided to try and use his love of leatherworking to address the problem he thought needed solving: people love taking pictures, but hate bringing a camera with them. He wanted to fill the hole he encountered when nothing on the market fit what he was looking for.

“How many times have you looked at your camera as you are walking out the door and thought ‘nah, I don’t feel like lugging that around’?” Balsley asked. “We want to fix that! Just like a comfortable pair of shoes can make you want to go out for a walk, we want our straps to make you want to go shoot. To deliver on the comfort factor, we choose leather that is a medium temper and is naturally broken in, so you are left with a strap that feels great right out of the box.

But Balsley believes that as much as comfort is king, functionality is queen and the two must coexist in order to produce a good, meaningful product.

“On the other side of this coin is function. I feel like camera straps haven’t exactly changed a whole lot since they were invented, but one thing that has changed is how fast-paced the role of a photographer can be. For an accessory, like a camera strap, to bring value, I think it needs to get out of the way so the artist can do their work. Being able to easily remove the strap when you need to use a tripod, or to swap it between bodies helps us provide photographers with a tool that adapts to their needs,” he says.

Balsley worked with different designs until he found one he was proud of, and in 2019 launched a humble Kickstarter that was successfully backed.

“I couldn’t believe it, the camera strap I wanted for myself just so happened to be the camera strap a bunch of other people wanted too,” he says.

What was born from that Kickstarter is Clever Supply Company, Balsley’s leather brand that he and his wife operate that specializes in straps for photographers.

“With Clever Supply Co, our mission is to help photographers ‘enjoy the carry.’ That concept drives what we like to focus on, which are products that blend function and form and hopefully elevate your shooting experience,” Balsley says. “I think our best effort so far is our Anchor line of straps, where we’ve integrated Peak Design’s hardware with a handmade leather camera strap.”

One of Peak Design’s most successful products is its camera strap that uses the company’s quick-release hardware. Leveraging that, Balsley made what he thinks is an alternative that has all the convenience of the original but is, for many, subjectively superior to Peak’s.

“First, I admire the heck out of Peak Design and the innovation they’ve brought to the photography space. As a B-corp, they also exist for a higher purpose than just profit which is really inspiring,” Balsley says. “As for how we differentiate from their offerings, I think it comes down to the materials I use and its relationship with fashion. Fashion sounds vain and maybe some people would disagree with me, but I think it’s an important part of a person’s experience with the things we use.”

From the Anchor line’s inception, Balsley has been in contact with Peak Design who he says has been nothing but supportive of Clever Supply’s efforts.

“Peak doesn’t use leather at all in their products, but I’ve found there is a serious base of photographers that really like including leather into their setup from that fashion perspective. Going back to the example of wedding photographers, their outfits often mirror the formal context they operate in, and their gear is part of their outfit.”

Clever Supply company makes every strap to order for the specified length a photographer chooses on their website, but Balsley wants to introduce an adjustable strap in the near future.

“Additionally I have a harness design I want to explore,” he tells PetaPixel. “It’s a bit of a different take than what is out there on the market currently and it blends some of the comfort and function principles I mentioned earlier. I also want to introduce a canvas accessory for photographers.”

Part of what makes the Clevery Supply story compelling is Balsley’s desire to stay rooted to what originally pushed him to design his first strap: make products that photographers want to use and will make the process of photography more comfortable and enjoyable.

“We would love to explore how we can serve photographers in other ways,” Balsley says. “We’re just like the people we’re creating for, and when people look at our brand we hope they see us as a brand that is for makers, by makers. We haven’t quite figured this out yet, but I envision it involving commissioning and sponsoring artists.”

For now, the husband-and-wife operation is still lean, mostly due to the custom nature of their product. Though they have a few small reseller partnerships, they are mostly direct-to-consumer and don’t currently work with the larger distributors the industry is most known for. Though of course, the idea of producing larger batches for those big partners is a dream, arguably part of what makes the two’s process so appealing is the small-scale nature of what they are doing. Photography itself is not something that generally scales well, and the happiest photo clients tend to be those who get to work with their local photographer one-on-one and form that custom, tailored experience.

Clever Supply Company’s Founder, Todd Balsley

In that same vein, the Balsleys’ operation may be scrappy and small, but it’s relatable. Just like the hand-cut and stitched nature of their leather straps, photographers like working with folks on a case-by-case basis. In that sense, there is harmony here.

You can peruse Clever Supply’s line of camera straps, including the Anchor Straps that take advantage of the Peak Design quick release system, here. Whatever strap you do end up choosing to bear the load of your favorite camera, for the Balsleys, all that matters is that you enjoy the carry. If they and their leather goods can be a part of that endeavor, he and his wife have succeeded in their goal.